The rejection of excessive details

One of the most famous mottos of minimalism was formulat by the architect Ludwig Mies van der Rohe – “Less is more” (Less is more). Everyday minimalism has different definitions, but the main characteristics can be identifi: in life without losing comfort, as well as a focus not on quantity, but on the quality of goods or services. In the 2010s, as the millennial generation found a voice, got jobs, and began to critique consumer culture,  everyday fashion (Uniqlo), mainstream interior design (IKEA), the visual style of operating systems (iOS) and mobile apps (Clubhouse).  web design and journalistic texts Write short.

The demand for minimalism seep into

One of the icons of the end of the last decade was USA Phone Number List consultant and home tidying expert Marie Kondo, who introduc the principle of “get rid of everything that does not please.” She has written several books on consumer minimalism and cleaning, including Magical Cleaning. The Japanese art of putting things in order at home and in life. In 2015, after the release of the book in the Unit States, the volume of things hand over to thrift stores increas by 20-60% . In 2019, Kondo starr in a show on Netflix, which also gain a lot of popularity in the US. After the premiere, the tendency to organize the house increas in the country, and consumers began to donate unnecessary things to the Salvation Army and Goodwill stores – their donations increas by 30-40% compar to the previous year.

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Which were actively discuss in the previous

Minimalism comes down not only to the external USA CFO denial of rundancy – it also carries a semantic load. In the 2010s, we saw how this movement fits well with the principles of zero waste, the sharing economy and sustainable development  decade. The demand for conscious consumption is especially prominent among zoomers because of empathy and the new normal – according to a study by Daz, 60% of this generation respondents say that they are most concern about the environment, racial inequality, women’s rights and the LGBT community.

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