Considering that the LGBTQIA+ market demands that issues beyond the individual be addressed. Marketing planning needs to delve deeply into the nuances of the causes that engage this audience . It is therefore necessary to satisfy their needs as a social group, even before the focus becomes. The charm and […]
Telemarketing
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In late June 1969, a violent police raid took place at the Stonewall Inn bar in Village, New York. The bar was heavily frequented by the LGBTQIA+ public, and prejudiced and gruesome approaches were common at the time, especially in such places. However, on this occasion, the bar’s patrons resisted […]
To answer this we have to consider that Google constantly updates its indexing algorithm to improve its results. When SEO first started to gain prominence, there were already “shortcuts” to play with it and gain visibility. However, today, it is no longer fooled and to conquer it, you need much […]
Knowing both makes it easier to appreciate the differences and similarities they may have that enrich multiple Digital Marketing strategies . Point by point, we are going to explain the differences: Costs As a manager or entrepreneur, one of your first concerns when implementing various marketing initiatives is, precisely, how […]
SEO vs SEM has been a battle for years to know which is the best. But what if we tell you that they are not opposite strategies? Come here and learn how to combine these two methodologies and conquer the Internet! For some How to work years now, search engine […]
User-generated content is , basically, material created by a brand’s audience. For example, uploading a Story on Instagram tagging your brand and talking about their experience is UGC. Which can be used by the organization as a promotional piece. UGC is generally produced after a hashtag campaign on a social […]
Social media has appeared in our lives and has managed to change everything, from the way we interact with others, to our consumer behavior, to our communication channels. Without a doubt, these platforms are the ones that dictate —and will dictate in the future— the trends of the digital world […]
Welcome emails have a 10% higher read rate than other marketing emails. Don’t crush this rare opportunity to engage your target audience while they’re already engaged. Whatever you’ve written, it should really wow. Create an engaging, well-designed email that not only makes a positive first impression. But also offers subscribers […]
Have you ever subscribed to a newsletter and received an email straight away? These are called “welcome emails” and they are so effective. That they can lead to an increase of up to 4 times. The opening rate and 5 times the number of clicks. Don’t be left behind, read […]
By this point in our post, you probably understand that the more we help search engines interpret and understand the subject of our web pages, the greater the probability of boosting our positioning on the Internet. However, is there an efficient recipe for achieving top positions, generating authority and promoting […]
When keyword usage dictated search engine rankings, professionals were trapped in confusing phrases just to include the keyword. Thanks to the introduction of semantic SEO, we can create interesting. Meaningful content aligned with users’ interests, thus adding value to production. Furthermore, the Promotes the production consideration of linguistic elements related. […]
Creating fantastic, engaging content that ranks highly in search engines requires the correct application of semantic SEO techniques. But, in the end, what is it all about? In general terms, semantic SEO deals with aspects that go beyond the field of keywords. Including the context of the content, the topics […]
