As a marketer, Twitch offers you a golden opportunity to differentiate yourself from the competition and reach a large, young audience with a positive attitude towards brands. That’s why I want to tell you what exactly the Amazon video network is and how to use it to advertise your company.
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Twitch, the video social network owned by Amazon
Twitch is a video streaming platform owned by Amazon. Most of its Middle East Mobile Number List use it to watch videos of gamers playing live, a very simple concept that takes advantage of the huge popularity of the video game industry (today, this sector generates more money than music and film combined).
On Twitch
gamers play video games with millions of users a month, such as Fortnite and PlayerUnknown Battlegrounds (PUBG). In addition to broadcasting their games live, they also commentate on the action in real time and have a chat to interact with viewers.
Twitch has over 100 million monthly
Active users (one third of Twitter’s audience) and 2.2 million monthly streamers. According to the network’s own data, 99% of its users watch video game broadcasts, 61% chat with the community, 38% watch other types of videos and 25% broadcast their own games. 58% of users spend more than 20 hours a month on Twitch. In short, it is a smaller community than other large networks, but it is still a very significant audience and, above all, with a high level of activity.
It is also interesting to
Note that, although video games are the origin and essence of this community, not all channels deal with this topic. We can also find other types of live broadcasts such as cooking shows, tourist visits and much more.
How can you make money on Twitch?
Twitch streamers have several channels to earn money through their online presence:
Following a Twitch channel is free , but to remove ads and get incentives, users have to subscribe and pay a fee. This fee is split between the streamer and the network itself. Subscriptions come in three different tiers: $4.99, $9.99, and $24.99 per month. Streamers themselves decide what incentives to offer subscribers at each level.
Users can also support their favorite channels
By sending them “Bits ,” a kind of virtual jewelry Email Library can be purchased and used to send featured chat messages with animated emoticons (” Cheers “). Users can purchase “Bits” with different offers depending on the amount and send them to their favorite creators by typing “cheer” in the chat and the number of Bits to use. Typically, streamers receive one cent for each Bit used to send them cheers. Since its launch in late June 2016, more than one billion Bits have been sent.
Twitch can be a great place for
Gamers to promote their skills and try to get into prestigious eSports championships , a type of tournament where players win prizes for defeating their opponents.
