Netflix’s success was the result of a business model change for a company that us to offer DVD rental subscriptions, and Hulu was the result of collaboration between a number of mia companies that also saw the potential in movie and series streaming. At the same time, subscriptions were conditionally divid into two different types. Monoservice – a catalog of games; remains Spotify, except for podcasts; and on the Russian market, these are, for example, ivi and Amiateka. Multi-service subscriptions are “package offers” like the already mention Amazon Prime, Apple One or, for example, 88VIP from Alibaba.
Online cinemas in such ecosystems
Which include many products at once. Experts today List of Real Mobile Phone Numbers recognize the multiservice type of subscription as more successful: “At the moment, the most stable are not monoservices, where there is only cinema, but those that are part of the ecosystem,” says Dmitry Kolesov, an independent expert, ex-deputy CEO of MiaHills. – A person, subscribing, for example, to Yandex. Plus, in addition to an online cinema, also receives music and other non-content features.are anchor services, which actually helps to keep the user’s main attention. Now almost all major Internet players around the world offer multi-service subscriptions.
This was originally Netflix add
They strive to create their ecosystems from services where all elements complement each other. In Russia, Yandex.Plus became the first multi-service subscription: at first, the company subscrib only to Yandex.Music, but in 2018 it add Kinopoisk, taxi USA CFO discounts, carsharing, etc. Following Yandex, there were and other Russian multiservices and ecosystems, such as SberPrime, MTS Premium and VK Combo. “Given the situation that we see today, competition in the audio services market has become less, foreign players have left. In the visual services market, there is a trend that streamers are trying to expand the range and quality of content. Accordingly, this will lead to an increase in cost characteristics.